Show me the Money!

Talk by Sumner Davenport / View Slides

Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?

Can you measure how much money businesses are losing out on because of a non-Accessible website?

Can profits be lost by designers who are not including Accessibility in their services?

The answer to all of the above is “Yes.”

However, there are misconceptions around the cost/profit of Web Accessibility. Let’s look at statistics, do the math, check out the bottom line and learn how Web Accessibility can affect profitability for both designers and their clients.

Questions on “Show me the Money!

    1. Yes. One such report “The Click-Away Pound Report 2019” states: 69% of disabled people with access needs say they ‘click away’ from a site with barriers. 83% of users with access needs limit their shopping to sites they know are barrier-free.

  1. Do you feel designer & developer reluctance on folding in a11y is that they undercharge or underestimate their bottom lines? How do you recommend they address this or can you share your experience?

  2. Do you feel designer & developer reluctance on folding in ay11 is that they undercharge or underestimate their bottom lines? How do you recommend they address this or can you share your experience?

  3. Do you think that web development is driven too much by developers needing to rapidly solve problems defined by businesses, rather than by users?

  4. Do you think that webdevelopment is driven too much by developers needing to rapidly solve problems defined by businesses, rather than by users?

  5. If you build the same website with a11y in focus and the same website without a11y. What do you think about the costs of the two websites? A11y website costs more?